This brand guideline consolidates all the brand assets for Employ Insight in one convenient and shareable space.
We strive to help build ethical and resilient institutions by connecting them with ethical, competent, and resilient people through our screening process. We help to mitigate fraud and corruption with this proactive process.
Professional and trustworthy.
Employ Insight’s visual identity is characterised by a sleek, minimalist logo design that encapsulates the essence of professionalism and reliability. Utilizing the same fonts as the Phakisa logo establishes a visual connection between the two brands. The chosen bold yet minimalist color scheme ensures brand recognition and readability.
Logos are visual shortcuts for identifying a brand. They may be made up of symbols, shapes, and stylized text or a combination of all three, and through the visual choices made should evoke a company’s brand story.
Display the logo and icon on any colour that strongly contrasts with the background colour.
RGB: 34, 74, 122
CMYK: 95, 76, 27, 12
RGB: 253, 253, 253
CMYK: 0, 0, 0, 0
RGB: 204, 85, 0
CMYK: 15, 78, 100, 4
RGB: 9, 9, 30
CMYK: 83, 77, 57, 76
RGB: 29, 137, 142
CMYK: 82, 29, 43, 4
This typography will distinguish the brand from the crowd, conveying the brand personality in an instant, attracting and holding the audience’s attention, building recognition, establishing a sense of occasion, structuring information and promoting understanding.The typeface chosen represents the brand and is easy to read and is flexible enough to cover all the times and places when something needs to be said.
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